Braun

Knee Brace

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Object
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To apply the design language of a non-sports brand to a new knee brace intended for a specific sport or activity. This required a keen understanding of the incidence of injuries, as well as the brand's identity.

Approach
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This project was designed to protect speed skaters with an ACL injury, and its inspiration was the Braun razor which remains iconic to this day.

I researched the brand history and identity of Braun, possible injuries, and players’ ergonomic requirements. I combined the design language and message of each organization to produce a new design suitable for the target user.